{"id":2117,"date":"2014-10-27T11:12:08","date_gmt":"2014-10-27T10:12:08","guid":{"rendered":"http:\/\/www.systegra.cz\/?p=2117"},"modified":"2014-11-12T15:32:40","modified_gmt":"2014-11-12T14:32:40","slug":"zakladni-evidence","status":"publish","type":"post","link":"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/","title":{"rendered":"Z\u00e1kladn\u00ed evidence"},"content":{"rendered":"

V\u00a0sou\u010dasn\u00e9 dob\u011b je jist\u011b hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy udr\u017eet si st\u00e1vaj\u00edc\u00ed klienty, roz\u0161i\u0159ovat portfolio nov\u00fdch z\u00e1kazn\u00edk\u016f a snaha o maxim\u00e1ln\u00ed sn\u00ed\u017een\u00ed n\u00e1klad\u016f. I kdy\u017e m\u016f\u017ee nastat doba \u00fatlumu a hospod\u00e1\u0159sk\u00e9 recese, je d\u016fle\u017eit\u00e9 b\u00fdt se sv\u00fdmi z\u00e1kazn\u00edky v\u00a0neust\u00e1l\u00e9m kontaktu, zji\u0161\u0165ovat jejich pot\u0159eby, sm\u011br v\u00fdvoje a takto se postupn\u011b p\u0159ipravovat na o\u017eiven\u00ed trhu, jeliko\u017e \u0161t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm.<\/p>\n

Doporu\u010dujeme se zam\u011b\u0159it na evidenci t\u011bchto informac\u00ed: <\/strong><\/p>\n

    \n
  1. Naprost\u00fd z\u00e1klad je centr\u00e1ln\u00ed seznam z\u00e1kazn\u00edk\u016f s\u00a0jasnou kontaktn\u00ed osobou a samoz\u0159ejm\u011b ve\u0161ker\u00fdm spojen\u00edm.<\/li>\n
  2. Velice u\u017eite\u010dn\u00e9 je kategorizace firem podle priority \u2013 nap\u0159. \u201eVIP\u201c; \u201eAktivn\u00ed\u201c; \u201ePotencion\u00e1ln\u00ed\u201c; \u201eZtracen\u00fd\u201c\u00a0 (A,B,C,D).<\/li>\n
  3. D\u016fle\u017eit\u00e9 jsou informace o uskute\u010dn\u011bn\u00fdch kontaktech v\u00a0\u010dase (jedn\u00e1n\u00ed, telefon\u00e1ty, e-maily atd.) a p\u0159edev\u0161\u00edm zp\u011btn\u011b o po\u017eadavc\u00edch\u00a0 a kontaktech vych\u00e1zej\u00edc\u00edch od z\u00e1kazn\u00edka.<\/li>\n
  4. D\u00e1le se \u010dasto pou\u017e\u00edv\u00e1 rozt\u0159\u00edd\u011bn\u00ed firem dle z\u00e1stupc\u016f , zdroji a obor\u016f \u010dinnosti \u2013 v\u00a0z\u00e1vislosti na va\u0161ich produktech.<\/li>\n
  5. Ka\u017ed\u00e1 firma m\u00e1 sv\u00e9 speciality a ur\u010dit\u011b je vhodn\u00e9 se zamyslet co je d\u016fle\u017eit\u00e9 pro evidenci , na \u010dem se d\u00e1 \u201eu\u0161et\u0159it\u201c a co V\u00e1m pom\u016f\u017ee v\u00a0obchodov\u00e1n\u00ed, servisu nebo komunikaci (nap\u0159. D\u016fvod nez\u00e1jmu\/z\u00e1jmu, Po\u010det zam\u011bstnanc\u016f, atd.)<\/li>\n
  6. Jako t\u0159e\u0161ni\u010dka na dortu m\u016f\u017ee slou\u017eit evidence nab\u00eddek, produkt\u016f, servis\u016f \u2013 co\u017e p\u0159edstavuje\u00a0d\u016fle\u017eitou vazbu na obchod.<\/li>\n<\/ol>\n

    Nen\u00ed d\u016fle\u017eit\u00e9, v\u00a0jak\u00e9m syst\u00e9mu jsou informace ulo\u017een\u00e9, ale kolik \u010dasu V\u00e1m zabere jejich ukl\u00e1d\u00e1n\u00ed, zda-li je dok\u00e1\u017eete vyu\u017e\u00edt a v\u00a0rozumn\u00e9m \u010dase je zpracovat a zda-li se v\u00e1m tyto investice vr\u00e1t\u00ed v\u00a0podob\u011b zv\u00fd\u0161en\u00ed efektivnosti, odstran\u011bn\u00ed nadbyte\u010dn\u00fdch \u010dinnost\u00ed, redukov\u00e1n\u00ed n\u00e1klad\u016f nebo zdokonalen\u00ed a zjednodu\u0161en\u00ed marketingu.<\/p>\n","protected":false},"excerpt":{"rendered":"

    V\u00a0sou\u010dasn\u00e9 dob\u011b je jist\u011b hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy udr\u017eet si st\u00e1vaj\u00edc\u00ed klienty, roz\u0161i\u0159ovat portfolio nov\u00fdch z\u00e1kazn\u00edk\u016f a snaha o maxim\u00e1ln\u00ed sn\u00ed\u017een\u00ed n\u00e1klad\u016f. I kdy\u017e m\u016f\u017ee nastat doba \u00fatlumu a hospod\u00e1\u0159sk\u00e9 recese, je d\u016fle\u017eit\u00e9 b\u00fdt se sv\u00fdmi z\u00e1kazn\u00edky v\u00a0neust\u00e1l\u00e9m kontaktu, zji\u0161\u0165ovat jejich pot\u0159eby, sm\u011br v\u00fdvoje a takto se postupn\u011b p\u0159ipravovat na o\u017eiven\u00ed trhu, jeliko\u017e \u0161t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm. Doporu\u010dujeme se zam\u011b\u0159it na Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[12],"yoast_head":"\nZ\u00e1kladn\u00ed evidence - Systegra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1kladn\u00ed evidence - Systegra\" \/>\n<meta property=\"og:description\" content=\"V\u00a0sou\u010dasn\u00e9 dob\u011b je jist\u011b hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy udr\u017eet si st\u00e1vaj\u00edc\u00ed klienty, roz\u0161i\u0159ovat portfolio nov\u00fdch z\u00e1kazn\u00edk\u016f a snaha o maxim\u00e1ln\u00ed sn\u00ed\u017een\u00ed n\u00e1klad\u016f. I kdy\u017e m\u016f\u017ee nastat doba \u00fatlumu a hospod\u00e1\u0159sk\u00e9 recese, je d\u016fle\u017eit\u00e9 b\u00fdt se sv\u00fdmi z\u00e1kazn\u00edky v\u00a0neust\u00e1l\u00e9m kontaktu, zji\u0161\u0165ovat jejich pot\u0159eby, sm\u011br v\u00fdvoje a takto se postupn\u011b p\u0159ipravovat na o\u017eiven\u00ed trhu, jeliko\u017e \u0161t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm. Doporu\u010dujeme se zam\u011b\u0159it na Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/\" \/>\n<meta property=\"og:site_name\" content=\"Systegra\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-27T10:12:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-12T14:32:40+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/\",\"url\":\"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/\",\"name\":\"Z\u00e1kladn\u00ed evidence - Systegra\",\"isPartOf\":{\"@id\":\"https:\/\/www.systegra.cz\/home\/#website\"},\"datePublished\":\"2014-10-27T10:12:08+00:00\",\"dateModified\":\"2014-11-12T14:32:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.systegra.cz\/home\/#\/schema\/person\/e6956d30fe3ae048429038d160212355\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.systegra.cz\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Z\u00e1kladn\u00ed evidence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.systegra.cz\/home\/#website\",\"url\":\"https:\/\/www.systegra.cz\/home\/\",\"name\":\"Systegra\",\"description\":\"CRM system\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.systegra.cz\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.systegra.cz\/home\/#\/schema\/person\/e6956d30fe3ae048429038d160212355\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.systegra.cz\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d02f1b64fa615b51bac6bc1617ee157d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d02f1b64fa615b51bac6bc1617ee157d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/www.systegra.cz\"],\"url\":\"https:\/\/www.systegra.cz\/home\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Z\u00e1kladn\u00ed evidence - Systegra","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/","og_locale":"cs_CZ","og_type":"article","og_title":"Z\u00e1kladn\u00ed evidence - Systegra","og_description":"V\u00a0sou\u010dasn\u00e9 dob\u011b je jist\u011b hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy udr\u017eet si st\u00e1vaj\u00edc\u00ed klienty, roz\u0161i\u0159ovat portfolio nov\u00fdch z\u00e1kazn\u00edk\u016f a snaha o maxim\u00e1ln\u00ed sn\u00ed\u017een\u00ed n\u00e1klad\u016f. I kdy\u017e m\u016f\u017ee nastat doba \u00fatlumu a hospod\u00e1\u0159sk\u00e9 recese, je d\u016fle\u017eit\u00e9 b\u00fdt se sv\u00fdmi z\u00e1kazn\u00edky v\u00a0neust\u00e1l\u00e9m kontaktu, zji\u0161\u0165ovat jejich pot\u0159eby, sm\u011br v\u00fdvoje a takto se postupn\u011b p\u0159ipravovat na o\u017eiven\u00ed trhu, jeliko\u017e \u0161t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm. Doporu\u010dujeme se zam\u011b\u0159it na Continue Reading","og_url":"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/","og_site_name":"Systegra","article_published_time":"2014-10-27T10:12:08+00:00","article_modified_time":"2014-11-12T14:32:40+00:00","author":"admin","twitter_misc":{"Napsal(a)":"admin","Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/","url":"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/","name":"Z\u00e1kladn\u00ed evidence - Systegra","isPartOf":{"@id":"https:\/\/www.systegra.cz\/home\/#website"},"datePublished":"2014-10-27T10:12:08+00:00","dateModified":"2014-11-12T14:32:40+00:00","author":{"@id":"https:\/\/www.systegra.cz\/home\/#\/schema\/person\/e6956d30fe3ae048429038d160212355"},"breadcrumb":{"@id":"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.systegra.cz\/home\/news-contact-professional\/zakladni-evidence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.systegra.cz\/home\/"},{"@type":"ListItem","position":2,"name":"Z\u00e1kladn\u00ed evidence"}]},{"@type":"WebSite","@id":"https:\/\/www.systegra.cz\/home\/#website","url":"https:\/\/www.systegra.cz\/home\/","name":"Systegra","description":"CRM system","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.systegra.cz\/home\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.systegra.cz\/home\/#\/schema\/person\/e6956d30fe3ae048429038d160212355","name":"admin","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.systegra.cz\/home\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d02f1b64fa615b51bac6bc1617ee157d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d02f1b64fa615b51bac6bc1617ee157d?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.systegra.cz"],"url":"https:\/\/www.systegra.cz\/home\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/posts\/2117"}],"collection":[{"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/comments?post=2117"}],"version-history":[{"count":2,"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/posts\/2117\/revisions"}],"predecessor-version":[{"id":2119,"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/posts\/2117\/revisions\/2119"}],"wp:attachment":[{"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/media?parent=2117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/categories?post=2117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.systegra.cz\/home\/wp-json\/wp\/v2\/tags?post=2117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}